Kelly, Francis J.,  <br/><br/>
The Breakaway brand :   how great brands stand out 

 - xiv, 289 pages :   illustrations ;   23 cm 
<br/><br/><label>ISBN: </label>0072262370 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827