| 000 | 00841nam a2200253 i 4500 | ||
|---|---|---|---|
| 001 | C2-0326488 | ||
| 003 | PPAK | ||
| 005 | 20180728124333.0 | ||
| 008 | 140327s2013 xx a|||| ||||| | eng d | ||
| 020 | _a9789671166109 | ||
| 040 |
_aPPAK _beng _cPPAK _erda |
||
| 082 | 0 | 4 |
_a658.827 _223 |
| 090 | 0 | 0 |
_a658.827 _bYAS _dR |
| 100 | 0 |
_aYasmin Merican, _eauthor |
|
| 245 | 1 | 4 |
_aThe right to brand : _blavelling the brand playing field : lessons from an emerging market |
| 264 | 1 |
_bTrax Publishing , _c2013 |
|
| 300 |
_a755 pages : _bcolour illustrations ; _c24 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 650 | 1 | 0 | _aBranding (Marketing). ; Brand name products. ; Business enterprises. ; Entrepreneurship. |
| 700 | 1 |
_aPat Fama ; Matthews, Anita, _eeditor |
|
| 942 |
_ddc _cB |
||
| 999 |
_c126151 _d126151 |
||