000 00823nam a2200265 i 4500
001 C2-0339490
003 PPAK
005 20180728141647.0
008 161217s2016 njua|||| ||||| | eng d
020 _a9781119145875
040 _aPPAK
_beng
_cPPAK
_erda
082 0 4 _a658.8
_223
090 0 0 _a658.8
_bSMI
_dG
100 1 _aSmith, Kerry,
_d1963-
_eauthor
245 1 0 _aExperiential marketing :
_bsecret, strategies and success stories from the world's greatest brands
264 1 _aNew Jersey :
_bJohn Wiley & Sons ,
_c2016
300 _aix, 214 pages :
_billustrations ;
_c23 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aIncludes indexes
650 1 0 _aTarget - Marketing. ; Branding (Marketing).
700 _eauthor
942 _ddc
_cB
999 _c136757
_d136757