| 000 | 01831nam a22003611i 4500 | ||
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| 005 | 20200903122202.0 | ||
| 008 | 200903t20191997cc a |e 000 0 chi d | ||
| 020 |
_a9787210111627 _cRM 63.40 _qpaperback |
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| 040 |
_aPPAK _beng _cPPAK _erda |
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| 041 |
_achi _heng |
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| 082 | 0 | 0 |
_223 _a658.403 |
| 090 |
_a658.403 _bBEC _dG |
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| 100 | 1 |
_6880-01 _aBeckwith, Harry _eauthor. |
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| 240 | 1 | 0 |
_aSelling the Invisible : A field Guide to Modern Marketing _lChinese _lEnglish |
| 245 | 1 | 0 |
_6880-02 _aXiao Shou Jiu Shi Mai Fu Wu = _bSelling the Invisible : A Field Guide to Modern Marketing / _cHarry Beckwith ; Translated by Wu Huanhuan |
| 246 | 3 | 4 |
_iTranslation of: _aSelling the Invisible : _bA Field Guide to Modern Marketing |
| 264 | 1 |
_aNanchang, China : _bJiangxi People's Publishing House, _c2019. |
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| 264 | 4 | _c©1997 | |
| 300 |
_a247 pages : _bcolor illustration ; _c21 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 500 | _aCopyright belongs to Ginkgo Tree (Beijing) Book Co., Ltd. | ||
| 520 | _aThrough 25 years of actual combat experience, the author of this book summed up the marketing methods of dozens of world-class companies, put forward the core concept of "intangible product" sales, and explained them one by one in combination with cases. The author divides the entire process of service marketing into 11 scenarios, and further divides more than a hundred small details into a set of practical manuals, covering almost all possible problems. | ||
| 546 | _aIn Chinese. | ||
| 650 | 1 | 0 | _aConsumer behavior |
| 650 | 2 | 0 |
_aMarketing _xPsychological aspects |
| 700 | 1 |
_6880-03 _aWu, Huanhuan _etranslator. |
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| 880 | 1 | 0 |
_6100-01 _a(美)贝克维斯 |
| 880 | 1 | 0 |
_6700-03 _a吴, 欢欢 |
| 880 | 1 | 0 |
_6245-02 _a销售就是卖服务 |
| 942 |
_2ddc _cB |
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| 999 |
_c178813 _d178812 |
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