| 000 | 01061nam a2200301 i 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210201113836.0 | ||
| 008 | 210201t20212021nyuao er 001 0 eng d | ||
| 020 |
_a9781260570830 _cpaperback _qRM105.00 |
||
| 040 |
_aPPAK _beng _cPPAK _erda |
||
| 082 | 0 | 4 |
_223 _a659.1 |
| 090 | 0 | 0 |
_a659.1 _bARE _dG |
| 100 | 1 |
_aArens, William F., _eauthor. |
|
| 245 | 1 | 0 |
_aCONTEMPORARY advertising and Integrated Marketing Communications / _cWilliam F. Arens, Michael F. Weigold. |
| 250 | _asixteenth edition | ||
| 264 | 1 |
_aNew York, NY : _bMcGraw-Hill Education, _c[2020] |
|
| 264 | 4 | _c©2020 | |
| 300 |
_axxvi, 702 pages : _bcolour illustrations, colour photographs ; _c28 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aThe International Student Edition is for use outside of the U.S.--Cover | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 1 | 0 | _aAdvertising |
| 650 | 2 | 0 | _aMarketing |
| 700 | 1 |
_aWeigold, Michael F., _d1958- _eauthor. |
|
| 942 |
_2ddc _cB |
||
| 999 |
_c181694 _d181694 |
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