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020			_a9780593243251 _cRM86.90 _qpaperback
040			_aPPAK _beng _cPPAK _erda
082	0	4	_223 _a613.2
090	0	0	_a613.2 _bMOS _dG
100	1		_aMoss, Michael, _d1955- _eauthor.
245	1	0	_aHOOKED : _bFOOD, FREE WILL, AND HOW THE FOOD GIANTS EXPLOIT OUR ADDICTIONS / _cMICHAEL MOSS
246	1	3	_aHooked : _bFood, free will, and how the food giants exploit our addictions
250			_aFirst Edition
264		1	_aNew York, United States : _bRandom House USA Inc., _c[2021?]
264		4	_c©2021
300			_axxviii, 274 pages ; _c24 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aIncludes index
504			_aBibliography : pages 257-260
505			_aPrologue: "I had a food affair" -- Part one: Inside addiction. "What's your definition?" -- "Where does it begin?" -- "It's all related to memory" -- "We by nature are drawn to eating" -- Part two: Outside addiction. "The variety seekers" -- "She is dangerous" -- "Give your willpower a boost" --
520			_a"Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that processed food is addictive, like drugs or alcohol? Motivated by these questions, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers, to find the true peril in our food. In Hooked, Moss explores the science of addiction and uncovers what the scientific and medical communities--as well as food manufacturers--already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods. Moss goes on to show how the processed food industry has not only tried to deny this troubling discovery, but exploit it to its advantage. For instance, in a response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with "diet" foods that are hardly distinguishable from the products that got us into trouble in the first place. With more people unable to make dieting work for them, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can one again seize control"--Provided by publisher.
650	1	0	_aNutrition
650	2	0	_aCompulsive eating
650	2	0	_aFood additives _xHealth aspects
650	2	0	_aConvenience foods _xHealth aspects
650	2	0	_aFood industry and trade _zUnited States _xMarketing
942			_2ddc _cB
999			_c187052 _d187052