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| 005 | 20230302110254.0 | ||
| 008 | 230103t20212021si a gr 000 0 eng d | ||
| 020 |
_a9789811219016 _cRM 147.26 _qhardback |
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| 040 |
_aPPAK _beng _cPPAK _erda |
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| 082 | 0 | 4 |
_223 _a659.285 |
| 090 | 0 | 0 |
_a659.285 _bHAR _dG |
| 100 | 1 |
_aHarrison, Mark, _eauthor. |
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| 245 | 1 | 0 |
_aWHAT SPONSORS WANT : _bAn Inspirational Guide for Event Marketers / _cMark Harrison. |
| 264 | 1 |
_aSingapore ; New Jersey : _bWorld Scientific, _c[2021] |
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| 264 | 4 | _c©2021 | |
| 300 |
_axiv, 286 pages : _billustrations ; _c24 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 490 | 1 |
_aEmerging Issues and Trends in Sport Business ; _vVol.1 |
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| 505 | 0 |
_tChapter 1: The business of sponsorship it's greatest magic in marketing - _tChapter 2: What sponsors want from you and your property - _tChapter 3: To borrow equity the definition of sponsorship - _tChapter 4: To tell stories a sponsor's tale - _tChapter 5: To engage stakeholders Activate. Activate. Activate - _tChapter 6: To see proof don't be afraid of the truth - _tChapter 7: To get promoted ... not fired - _tChapter 8: Building a strategy planning for success - _tChapter 9: The future of sponsorship is it already here? - _tScenarios. |
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| 520 | _a"This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' - experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge." | ||
| 650 | 1 | 0 | _aCorporate sponsorship |
| 650 | 2 | 0 |
_aSpecial events _vMarketing |
| 650 | 2 | 0 | _aSports sponsorship |
| 650 | 2 | 0 | _aPerforming arts sponsorship |
| 830 | 0 |
_aEmerging issues and trends in sport business ; _nVol. 1 |
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| 942 |
_2ddc _cB |
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| 999 |
_c190952 _d190952 |
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