000			02173nam a2200301 i 4500
003			Ost
005			20250409095539.0
008			250409s2015 enkaob e 001 0 eng d
020			_a9781292018218 _qpaperback
040			_aPPAK _beng _cPPAK _erda
082	0	4	_223 _a658.049
090	0	0	_a658.049 _bGRI _dG
100	1		_aGriffin, Ricky W., _eauthor.
245	1	0	_aInternational Business : _bA Managerial Perspective / _cRicky W. Griffin, Michael W. Pustay.
250			_aEIGHTH EDITION
250			_aGLOBAL EDITION
264			_aHarlow, England : _bPearson Education Limited, _c2015
300			_a624 pages : _billustrations, photographs, maps (some colour) ; _c28 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aPrevious edition: 2012
504			_aIncludes bibliographical references and indexes.
505			_tCh. 1. An overview of international business -- _tCh. 2. Global marketplaces and business centers -- _tCh. 3. Legal, technological, and political forces -- _tCh. 4. The role of culture -- _tCh. 5. Ethics and social responsibility in international business -- _tCh. 6. International trade and investment -- _tCh. 7. The international monetary system and the balance of payments -- _tCh. 8. Foreign exchange and international financial markets -- _tCh. 9. Formulation of national trade policies -- _tCh. 10. International cooperation among nations -- _tCh. 11. International strategic management -- _tCh. 12. Strategies for analyzing and entering foreign markets -- _tCh. 13. International strategic alliances -- _tCh. 14. International organization design and control -- _tCh. 15. Leadership and employee behavior in international business -- _tCh. 16. International marketing -- _tCh. 17. International operations management -- _tCh. 18. International financial management -- _tCh. 19. International human resource management and labor relations.
520			_aThe authors provide a managerial approach to international business with an emphasis on skills development
650	1	0	_aInternational business enterprises _xManagement
942			_2ddc _cB
999			_c199369 _d199369