| 000 | 01326nam a2200325 i 4500 | ||
|---|---|---|---|
| 003 | PPAK | ||
| 005 | 20250424104051.0 | ||
| 008 | 250424t20102010njuao e | 1 eng d | ||
| 020 |
_a9780137006700 _qpaperback |
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| 040 |
_aPPAK _beng _cPPAK _erda |
||
| 082 | 0 | 4 |
_223 _a658.8342 |
| 090 | 0 | 0 |
_a658.8342 _bSCH _dG |
| 100 | 1 |
_aSchiffman, Leon G., _eauthor. |
|
| 245 | 1 | 0 |
_aConsumer Behavior / _cLeon G. Schiffman, Leslie Lazar Kanuk, Joseph Wisenblit |
| 250 | _aTENTH EDITION | ||
| 250 | _aGlobal Edition | ||
| 264 | 1 |
_aUpper Saddle River, New Jersey : _bPrentice Hall, an imprint of Pearson Education Inc., _c2010 |
|
| 264 | 4 | _c©2010 | |
| 300 |
_a592 pages : _bcolour illustrations, colour photographs ; _c28 cm |
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| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index | ||
| 505 |
_tPart one. Introduction --
_tPart two. The consumer as an individual -- _tPart three. Consumers in their social and cultural settings -- _tPart four. The consumer's decision-making process and ethical dimensions. |
||
| 650 | 1 | 0 | _aConsumer behavior |
| 650 | 2 | 0 | _aMotivation research (Marketing) |
| 700 | 1 |
_aKanuk, Leslie Lazar, _eauthor. |
|
| 700 | 1 |
_aWisenblit, Joseph, _eauthor. |
|
| 942 |
_cB _2ddc |
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| 999 |
_c199513 _d199513 |
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