| 000 | 01136nam a2200301 i 4500 | ||
|---|---|---|---|
| 003 | PPAK | ||
| 005 | 20250430104006.0 | ||
| 008 | 250430s2011 si ao e 001 0 eng d | ||
| 020 |
_a9789810687533 _qpaperback |
||
| 040 |
_aPPAK _beng _cPPAK _erda |
||
| 082 | 0 | 4 |
_223 _a658.870095 |
| 090 | 0 | 0 |
_a658.870095 _bKOT _dG |
| 100 | 1 |
_aKotler, Philip, _cProfessor, _eauthor. |
|
| 245 | 1 | 0 |
_aPRINCIPLES OF MARKETING AN ASIAN PERSPECTIVE / _cPhilip Kotler, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, Oliver Hong-Ming Yau |
| 264 | 1 |
_aSingapore : _bPearson/Prentice-Hall, _c2011 |
|
| 300 |
_axxv, 691 pages : _bcolour photographs ; _c27 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 650 | 1 | 0 |
_aMarketing _zAsia |
| 650 | 2 | 0 |
_aMarketing channel _zAsia |
| 700 | 1 |
_aArmstrong, Gary, _cProfessor, _eauthor. |
|
| 700 | 1 |
_aAng, Swee Hoon, _cProfessor, _eauthor. |
|
| 700 | 1 |
_aLeong, Siew Meng. _cProfessor, _eauthor. |
|
| 700 | 1 |
_aTan, Chin Tiong, _cProfessor, _eauthor. |
|
| 700 | 1 |
_aYau, Hong-Ming Oliver, _cProfessor, _eauthor. |
|
| 942 |
_2ddc _cB |
||
| 999 |
_c199530 _d199530 |
||