Strategic customer care : an evolutionary approach to increasing customer value and profitability
- viii, 305 pages : illustrations ; 23 cm
Includes bibliographical references and index
0471643424
Relationship marketing ; Customer relations
658.8
Strategic customer care :
APA
Brown S. A., . (1999). Strategic customer care: an evolutionary approach to increasing customer value and profitability. Toronto, Canada: John Wiley.
Chicago
Brown Stanley A, . 1999. Strategic customer care: an evolutionary approach to increasing customer value and profitability. Toronto, Canada: John Wiley.
Harvard
Brown S. A., . (1999). Strategic customer care: an evolutionary approach to increasing customer value and profitability. Toronto, Canada: John Wiley.
MLA
Brown Stanley A, . Strategic customer care: an evolutionary approach to increasing customer value and profitability. Toronto, Canada: John Wiley. 1999.
